WHAT WE DO
Basic is a lifestyle brand with a focus on health and wellness, located in Baton Rouge, Louisiana. Because our mission is to Encourage and Inspire people to live Healthy and Active Lives, we offer a variety of services ranging from individual endurance training, to pre-season team fitness coaching, to nutrition coaching/guidance.
Through our work with young athletes, we noticed there was a significant need for the development of athletic foundations in youth sports. Through several case studies we conducted for proof of concept as well as months of customer discovery, we began the work to develop a team training and athlete management digital platform. To learn more about that platform and its milestones, checkout auxsisports.com
WHO WE ARE
Two friends with a lot of grand adventures, an endless amount of laughter and a shared passion for healthy and happy living. This is the foundation of our company, which is our passion project based on our mutual belief that healthy living is happy living. We always look for the good in others, never stop believing in the power of positivity and think a little hard work goes a long way.
Our nutrition coaching practice is based off of bio-individuality. This is the idea that each of us has unique food and lifestyle needs; therefore, there is no one-size-fits-all approach to achieve a healthy lifestyle.
We offer customized fitness training for all ages and objectives. This ranges from motivating people to start living healthy and active lives to hyper focused training for an athlete’s specific needs.
Our website provides a wide variety of healthy recipes, that are guaranteed to leave you feeling healthy + happy! Check out our Basic Eats instagram page as well @the_basic_eats
FOUNDERS:
JENNIFER MACHA-HEBERT
Jennifer is a creative thinker, writer, educator, runner, triathlete, outdoor enthusiast, lover of life, teller of stories and mom to two awesome young dudes. Jennifer is a 4x Ironman, and has competed in numerous marathons and half marathons. In addition, she has and spent numerous years owning and producing endurance races that included LSU’s Tiger 10K + The Louisiana Marathon. She is also an adjunct professor of communications at LSU.
NELY WARD
Nely is a Louisiana based health and fitness enthusiast with a passion for eating clean food, running, fitness, and everything in between. She is a community involved athlete, caffeine lover, high-spirited, energetic and fun-loving. Nely is a 3x Ironman, and has competed in numerous marathon and half marathons. She has a degree in Nutrition and is certified in integrative nutrition planning.
